All the Idaho Map a Marketer Needs

Posted by Brent under The Whatever

Scott Dub is on a mission: Identify the regions of each state that naturally “go together.” For instance, the San Francisco Bay Area — not an official region, but certainly self-identified. Then you can break it down to “The City,” the Peninsula, North Bay, East Bay, South Bay… you get it.
It’s also, basically, an impossible […]

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Some Apple Fans Won’t Buy an iPhone. Weird?

Posted by Brent under Gee Whiz Tech

Joseph Avila’s story, “Why Some Apple Fans Won’t Buy an iPhone,” is well written and interesting. If nothing else, it illustrates how, no matter how much you might trust a company like Apple, it may not be enough to invest in a new, unproven and expensive product.
And, as Avila points out, Apple is one thing: […]

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Barnes & Noble and Borders vs. the Internet: You Just Gotta Laugh

Posted by Brent under Boooooks

I’m laughing, anyway — stupid me. I wanted a book. I thought to skip the couple days it’d take Amazon to deliver it. Me, an employee at a Berkeley publishing house who ought to know better, thought to stop by Borders. Then Barnes & Noble. Then another Barnes & Noble. I’m a dummy.
Over the past […]

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The National: Alligator & Boxer

Posted by Brent under Music mmmBOP

The National dominates my brain right now. I have two albums: “Alligator” was going all Roman Empire on my iPod until their next album, “Boxer,” sacked it like Visigoths eventually having their way with Rome, leaving “Alligator” the Eastern Mediterranean empire known as Byzantine.
Ugh. Sorry, I went all Dennis Miller on you. No one deserves that.
The […]

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iPhone Price Cut Followup

Posted by Brent under Gee Whiz Tech

Keep coming across some interesting ideas of why Apple cut the price of the iPhone. Obviously, I have some opinions. Frederick DH Kim at Welcome Back collected some thoughts as well in a post entitled “iPhone Price Cut: 10 Reasons Why Apple Did It.”
Some I agree with, especially No. 2 (”incoming competition”) and No. 5 […]

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iPod is dead: Long live iPod

Posted by Brent under Gee Whiz Tech, Music mmmBOP

So I promised you, my growing legion of fanpeeps, speculation: Apple’s forecast of its iPod line. Fortunately, if you’re a marketer, it’s pretty basic: The iPod is moving from the “growing” to the “maturing” column of its product lifecycle. 
In other words: The great majority of people willing to buy their first iPod? They already have. 
Soon, you shouldn’t expect Apple to trumpet dramatic […]

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iPhone Price Cut = Good Business

Posted by Brent under Gee Whiz Tech

Apple slashed $200 off the price of the 8GB iPhone yesterday — now you can grab one for $399. So what have I learned?

Apple sees the iPhone as its major growth initiative
As iPods become ubiquitous, Apple expects iPod sales to flatten
Apple is banking on making money off AT&T
Apple is forecasting the competition
Oh, and now I […]

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